You Want To Rank For What?

What does my website rank forWe often have clients and friends ask us how to get their website to rank on the first page of Google.  When I hear this question, I take a deep breath, smile, and ask a simple question…  Well, what to you want your website to rank for?  Sometimes I get a dumbfounded blank stare, other times I get a laundry list of things that are barely if at all related to the content of the actual site.

If a person knows what they want to rank for and are certain, the next question I ask is… why do you want to rank for that?

Ranking a website is often called SEO or Search Engine Optimization.  It is part science and part art and always changing.  Many terms come to mind like white hat, black hat, Matt Cutts, Article Writing etc.  The bottom link is to rank a website, the very first think a business owner or manager need to decide is what is the desired outcome of ranking my site?

In most cases, there are several desired outcomes, which require different tactics and different pages on the site.  For example, once goal may be to get new customers.  Another may be to make the CEO feel good that his website ranks #1 for his industry in his home town or even across the country or world. Another goal may be to grow a marketing email list….